vipcros.blogg.se

1. LANCOME COLOR MATCH FOUNDATION SKIN
2. LANCOME COLOR MATCH FOUNDATION FULL
3. LANCOME COLOR MATCH FOUNDATION PRO
4. LANCOME COLOR MATCH FOUNDATION CODE

Step 4: Apply Teint Idole Ultra Wear Foundation with your favorite tool

LANCOME COLOR MATCH FOUNDATION PRO

Step 3: For longwear and a smoother canvas, apply oil-free La Base Pro primer.

LANCOME COLOR MATCH FOUNDATION SKIN

Step 2: Prep your skin with Advanced Génifique Face Serum for added hydration. You can use E-Shade Finder, our conversion chart, schedule an appointment with a virtual beauty advisor, or even visit your nearest store for a personal shade matching experience. Step 1: Find your shade! Even if you're a long-time Teint Idole Ultra Wear user, we encourage you to get shade matched using one of our many resources. Since your previous shade number may not be your new shade number, we encourage you to shade match using E-Shade Finder ! What's new is the formula's ultra-breathability, powered by Advanced Airwear™ Technology - giving you a flawless, undetectable finish with the added benefit of skin-loving ingredients like Hyaluronic Acid, Vitamin E, Moringa Seed Extracts and Prebiotics.Īvailable in up to 50 shades across fair, light, medium, medium-to-deep, and deep intensities, our shade range has been enhanced by the addition of 28 new shades, some of which include Ultra Marine Blue pigment for pure, deep shades without a gray cast and Chromium Oxide Green pigment for olive shades that aren’t too yellow or orange. Still waterproof and sweat and humidity-resistant, Teint Idole Ultra Wear is your ultimate longwearing foundation, no matter where your day or night takes you.

LANCOME COLOR MATCH FOUNDATION FULL

Our newly reformulated Teint Idole Ultra Wear Foundation continues to deliver exceptional buildable full coverage with a natural-matte finish. Our thinnest and most breathable formula yet - take a moment to explore the NEW Teint Idole Ultra Wear Foundation! Our iconic full coverage natural matte foundation is now better than ever.

LANCOME COLOR MATCH FOUNDATION CODE

The brand’s 8,000 beauty consultants will also be armed with a handheld tool called the Shade Illuminator, which mimics natural light and contains an indicator that narrows down the customer’s shade range and intensity.Limited time only: Receive a FREE Mini Foundation Brush with your Teint Idole Foundation purchase! Use code FLAWLESS at checkout.

and that about $6 million would be spent on advertising and promotion. While none of the executives would comment on projected first-year sales or advertising spending, industry sources estimated that Color ID would do about $35 million at retail in its first year on counter in the U.S. Lancôme expects to distribute upward of 1.5 million BeautiSeal samples and more than seven million drammed foundation samples. BeautiSeal sampling will be included with print advertising in many books, along with a bounceback card inviting consumers to come in for a drammed sample of their exact foundation match. Advertising features two models - one Caucasian and one African-American - in an effort to make a statement about the line’s range. Print advertising breaks in March fashion, beauty and lifestyle magazines -?including several ethnic-focused magazines, noted Park. In the U.S., it will be available in Lancôme’s full distribution - about 2,200 department and specialty store doors - in March. “These shades were specifically designed to offer shades for consumers on nearly every ethnicity,” noted Velkov.Īs well, Color ID contains two types of powders -?hollow and solids - for a lightweight, spreadable formula, noted Park.Ĭolor ID will retail for $32 for 1 oz. The data collected was used to formulate the 20 shades now in the line, ranging from very fair to very dark shades. The precise shade range was selected from a study done by Lancôme, which surveyed 500 women worldwide and measured all of the colors included in their complexions. And the pigments are superfine, which ensures that they disburse evenly and feel weightless.” The combination veils imperfections in the skin, but looks natural.

While these traditional pigments are essential for foundations, we have combined them with our Color Adjust pigments, which have optical properties that are close to those of the skin. “These pigments correct any complexion flaws but don’t replicate how light plays on the skin. “Traditional foundations contain red, black, yellow and white opaque mineral oxide pigments,” she said. “Foundation, as a category, requires the most service, and we felt that it was important to make that point with Color ID.” She’s also hoping to vault the brand’s share in the category from number three to number two in the overall foundation category - with a number one share for liquid foundation.Ĭolor ID’s key point of difference is the proprietary Color Adjust technology, noted Diane Velkov, manager of cosmetics research and development for Lancôme. “Customers come to department stores for service,” she said. 'RHONY' Star Jenna Lyons Has a Pointed Message for Visitors to Her Officeĭalia Chammas, senior vice president and general manager of Lancôme USA, sees the offering as a service to consumers.